Leverage Social Media to Tap

Back-to-School Market

Back-to-school shoppers are mostly students and mothers. Both the segments are highly active on social media. Especially with back-to-school shopping, most shoppers do their research, read recommendations, compare prices and look for latest trends. No wonder social media has emerged as a strong influencer for back-to-school shoppers. Moms usually look for trends and deals on Facebook, while kids more keenly follow Instagram etc. to look for trends amongst their peers.

Although, back-to-school shopping will only start after the mid of July at the earliest, this is the right time to start your social media planning, so that you can spread the work in time. Here are a few things that can inspire you to chalk you’re your social media plan for back-to-school shopping season.

·        Target moms and kids separately. Mothers may be more interested in bigger discounts and better quality, while kids might be hooked to what’s trending. Make separate campaigns for both groups keeping their preferences in mind.

·        Choose the right platforms. Moms may be looking at coupon sites, Facebook, Pinterest etc. Kids might be more interested in engaging content, that can capture their senses for the moment, so maybe a Youtube video or Instagram update or SnapChat promotions.

·        Focus on what’s important at that time; school essentials in July, fashion and accessories in August and September, winter fashion October onwards.

·      Don’t just focus on promotions and deals. Give out handy tips, planning charts, useful information, ideas etc. Most of the time stuff like this compliments the brand’s promotions. Users get familiarized and there is a certain trust also established.

Innovate. Innovate. Innovate. There is no limit to how creative and engaging your campaign can be. With technology, possibilities are immense. You just have to get very imaginative to stand out in a crowd that’s shouting deals and discounts only. Do you have a database such that you can personalize your offering? Can you add a little something extra to delight your customers? Engage your users, re-engage them. avail social media since it’s there, but do not overdo. Remember if you can go viral with a great campaign, you can also go viral with negative publicity, or hate reviews. 

Go Local Mobile!

Go Local Mobile!

If you have a business that caters to local market and you don’t intend to go global, you might have a valid argument for not having a mobile strategy. But what if your mobile strategy could get you a better grip on the local market itself? Now that’s a great argument too.

Here’s how local businesses can get a better grip on the local market growing their business in lesser spend than in traditional advertising.

Encash the ‘Mobile Moment’

Mobile moment is the exact moment when someone looks in to their mobile for something they need in that very moment. This could be some information, some place to eat, something they purchase, a song, a movie, or anything that your mobile can provide. By advertising in the relevant places with online banners and ads, you can encash on the mobile moment. Consider this use case; Alex was looking for pet food on his mobile phone. He saw an ad on Facebook about this pet store that has pet food, pet grooming services and vet services, plus it’s local. Bingo, Alex found exactly what he was looking for and by being in the right place at the right time, the store could encash on the mobile moment.

Good places to start with would be social media, advertising for local markets on social media, advertising on apps that provide geo-based advertising.

Encash on Your Mobile Presence

Mobile presence does not necessarily mean an app. While an app gives an added advantage, a responsive or mobile website does it as good if not better. Search engines are biased towards businesses that have mobile presence. When a user searches for something on the search engine, the search engine algorithm filters results by GPS location and, by mobile presence. So, if your business has mobile presence, you have a fair chance of having your listing placed ahead of someone who doesn’t. fair and square.

Have a responsive or a mobile website. Again, social media presence will give added advantage. Do get listed on all yellow-pages like listings popular in your area. You might even consider sponsored search results or Pay-Per-Click (PPC) advertising.  

Did Your App Just Get Uninstalled? Ouch!

You meticulously planned the app, got it created, chalked out a marketing plan that would make your app stand out amongst million others, incentivized users to download it, and boom, next thing you know is a chunk of users uninstalled it already…ouch! That must hurt. If it happened to you, here are some insight into what users expect from an app, and why they uninstall it. this should give you a fair platform to start your analysis and get back in the game.

According to a market research conducted by Survata, 71 percent of respondents, aged between 18 to 44, feel that tangible rewards was one of the most motivating factors leading to downloads. That said, retention also is dependent on benefits, but more than benefits, it is about performance.

When a user downloads an app, there’s brand promise, performance promise and value promise that user believes in, and downloads. To be able to engage its users, the app needs to be able to live up to that promise. If it fails in meeting expectations, users stop trusting it and uninstall it. For instance, for a retail app that promises to provide convenience and variety, but has a rather complicated navigation and limited stock, fails its users’ expectations and subsequently users uninstall it.

Another important factor is technical excellence. Users expect apps to be technically perfect, that’s the point of having an app in the first place. If your app crashes or freezes, users will uninstall it.

Last but not the least, you need to give your users reasons to come back to the app again and again. If you cannot bring your users back to the app, your app will become redundant to the user and will be uninstalled.

App users are fickle. Your marketing needs to be sharp, focused and agile. You need to race ahead of the users’ minds to be able to stay in the game.

How To Streamline Delivery with App

Mobile apps are not only bringing convenience and cost-effectiveness to consumers, but are also aligning business processes, saving man-hours, accelerating response time, connecting teams, expediting operations and catalyzing internal processes, helping businesses make huge savings and take giant leaps in customer fulfillment.

While apps are affecting all areas and functions of businesses, here’s an example of how an app can streamline ‘Delivery’ for retail businesses.

For retailers, especially in the online and mobile domain, ‘delivery’ is one of the most critical functions in the entire business processes cycle. With limited spaces for storage available, exorbitant warehouse costs, and increased same-day-delivery demands, delivery and fulfilment have become a real challenge, especially for small businesses that do not operate with the luxuries of sheer scale enjoyed by retail chains.

Delivery and fulfillment issues can be sorted by an application that combines planning, execution and reporting to monitor and chalk-out optimized delivery routes with real-time tracking, all on mobile devices to increase effectiveness. Here’s what companies need to consider when getting an application created for delivery.

Cost per delivery will considerably come down drastically if your trips are logistically planned,even if the number of deliveries goes up. The following features will in your app will ensure you have a smooth, hassle free and efficient delivery process.

·       Vehicle tracking – GPS tracking will ensure you are on top of the vehicle movement system at all times.

·       Live map – A live map of the entire region where your deliveries are taking place, with zoom in feature, will help you keep track of your vehicles and plan the delivery system better.

·       Assigning deliveries – The app should be capable not only of tracking but should enable you to assign deliveries as well. For instance, a delivery truck gets jammed in traffic, the other truck has just finished delivering closeby, the app should be capable of assigning the job to the second truck and making the de-tour changes both the trucks. Both drivers should receive real-time intimation with scope of receiving acknowledgement as well.

·       Automatic re-scheduling – The app should have auto re-schedule feature wherein all detour deliveries, uncompleted deliveries should be scheduled for the next day.

Although there can be a lot more features that can help, but more or less, if your app can give access to real-time tracking, mobility planning, auto re-schedule, etc., your delivery system will be streamlined and you’ll be able to see the efficiency and of course the savings.

Retargeting

Gone Wrong

Retargeting is the panacea to all problems of the online marketing world, it’s the ultimate answer to cart abandonment and the absolute formula for getting customers back to buy what they strayed away from.

But unfortunately, there’s another side of the coin. And the dark side is, retargeting doesn’t work all the time, in fact, sometimes it does the exact opposite. Here are a few examples of how retargeting can go grossly wrong, some pitfalls you might want to avoid with your retargeting.

Retargeting can actually annoy your customers

More than what marketers feel about retargeting, the question is, how do customers feel about retargeting. According to a survey conducted by InSkin Media, the more consumers are exposed to advertisements of a particular product, the more strongly they despise the brand. And by over exposing customers to the ads, negative impact becomes far greater than the positive impact.

Retargeting is intrusion of privacy

Case in point, Gina a college student, who became pregnant and was looking for pregnancy related information on the internet, was shocked when her parents discovered about her pregnancy because of retargeting ads. Similarly, Tim’s family discovered his not-so-popular sexual orientation due to retargeting ads.

Retargeting can sometimes be based on partial truth

Case in point, Sara, a who works as a researcher, was surfing the Internet for cancer hospitals and treatments available in US. Since Sara was concentrating on pediatric cancer, her research involved around the subject. Sara was taken aback by cancer hospital ads that were crafted around emotionally creating a connect with a parent who’s child has cancer. Most ads were worded around the lines, “…your child has cancer…”, with pictures of cancer struck bald children. The whole experience was very upsetting for Sara.

TLDR

Should companies stop retargeting? No. Not, at all. All said, retargeting still remains a great tool for keen online marketers who have reaped the benefits of retargeting. But companies that opt for retargeting, need to have either a very sophisticated algorithm to pick up genuine interested-prospects from general surfers, or it needs to have some kind of a permission clause that allows companies to see the line between personalization and cyber-stalking.

Marketing

It the Social Way

Not only has marketing changed, the platform of marketing is also going through tremendous changes. Online marketing is evolving to incorporate social media marketing, and social media is acquiring a whole new dimension in itself.

Facebook has acquired social media giants like Instagram, WhatsApp and lately Snapchat. Not only this, the new social video app by YouTube has also opened up new avenues for keen marketers. Find out what’s new in the social space and how you can make most of it.

Facebook Messenger Day

Messenger Day is like Snapchat. The images or videos that are posted on Facebook Messenger Day, will be live for 24 hours only and then will disappear. These messages can be viewed by the audience you choose to show the message to.

The best part about Messenger Day is Facebook is not positioning it as a board where you could post what you’ve done or what you’re doing; Facebook is positioning Messenger Day as a planner for one day in advance, where you can post what you are going to do. This gives marketers the window to help people make plans for the next day. Marketers can send special offers, discounts or even event information to their customer base.

Facebook Stories is again pretty much the same thing, just that Stories lets you share

Facebook Videos

According to a research by Quintly, native videos on Facebook are shared above one thousand percent as compared to any other formats. This is followed by YouTube followed by Vimeo and then others.

Marketers need to understand the power of Facebook videos and create videos that have fun, imaginative or genuinely informative content, for such videos have a better chance of going live.

Instagram’s ‘Suggestions’

Instagram has introduced the feature ‘Suggestions For You’ which provides link suggestions based on your social network, ‘liked’ posts etc. The feature is great news for marketers that are active on the platform, because this will add to the exposure to friends of friends and so on.

WhatsApp’s Broadcast List

Unlike a WhatsApp group, the WhatsApp broadcast list allows businesses to create a list and with a single tap, send one-on-one messages to the entire list. Most people quit WhatsApp groups instantly if it is a marketing related group but with the broadcast list the message goes as a personal message. This comes in handy for sending subtle promotional messages to your friends and people in your personal circle.

YouTube’s Uptime

YouTube’s social media app allows users to watch YouTube videos in group messages with friends. Users can comment or interact real-time while watching videos, pretty much like Facebook Live. This feature is not yet out for everyone and on all devices, but nonetheless, it’s being tested.

Marketers can get full advantage of interactive videos for their broadcasting events, interviews, behind-the-scene videos, new product teasers etc.

Technology in Retail:

Essential Guidelines for Local Businesses

Technology has penetrated deeply in all aspects of our lives. Knowingly or unknowingly a major part of lives has become so tech dependent that technology is no more an option, it is the only resource.

Local business owners, especially retailers, find it difficult to keep up with the ever-evolving technology trends. And on the other hand, there is this fierce competition from big retail chains that are leaving no stones unturned to woo customers through mobile and digital channels. For most retailers, catching up with technology and the huge costs involved in embracing it, is in itself a major turn-off.

If you are a local business owner and are keen on exploring technology for your business, here’s a quick brief on the kind of technology that is used in retail and how you can adopt it.

Mobile Technology

Your customers are increasingly getting dependent on their mobile devices, especially smart phones. There are a number of ways retail businesses can actually go mobile. First and foremost, a responsive website is a must. Responsive website is the kind of website that can open on different screens including computer, tablet, smart phone etc.

Then there is the mobile app. Mobile app provides better customer engagement. However, some small businesses prefer the brick and mortar way of businesses. However, one cannot overlook the importance of mobile apps. Advertising in a popular app makes a whole lot of business sense. You can advertise on social media apps like Facebook, Pinterest etc. or you can advertise on apps like InstaTeam that promote local businesses on their app http://www.instateam.net/#home. You can also get your business listed on the local yellow-pages apps and business directory apps.

Internet of Things

Though the technology seems new and pretty intimidating for technologically challenged, but this sophisticated technology is making life easier and economical for businesses, especially small businesses. Internet of Things (IoT) is nothing but the integration of Internet in everyday objects (things) to enable ordinary things perform extraordinary tasks.

Case in point, Bigbelly. This company manufactures solar powered garbage cans that can sensor how full the can is and can send notifications to officials. Officials in turn can route the trash collecting trucks accordingly saving them unnecessary trips and helping them save costs.

In another instance, RainMachine, a SME revolutionized the irrigation controlling system. The conventional home irrigation systems have been complex and expensive. RainMachine worked out a sophisticated system using sensors, smart phones and real-time local weather updates and came up with automatic irrigation through sprinklers that are triggered by sensors that are linked to weather update. Not only is the system is inexpensive, but it also helped people save costs by reducing their water bills and by helping prevent over or under watering in the garden.

Video

Video is not fancy anymore. It is a basic requirement. Create videos to talk about your brand story, showcase your collection, broadcast your local reach, reach out, foster customer engagement and do so much more. creating videos, sharing them on social media and getting people to comment on it, is perhaps the best PR in the digital age.

Beacons or Geo-tech

Beacons are small, self-contained sensors that broadcast signal to Bluetooth devices in the vicinity. In itself the technology doesn’t really mean a lot, but when combined with the right mobile app, it can do wonders to your business. Imagine a customer walking outside the bakery gets the message that fresh bread has just arrived. Or a retail customer who just arrived near the store, gets the message that since they are in the vicinity of the store, they get a special offer that can be availed within an hour. This type of real-time marketing can actually work very well for the business.

How Mobile is Changing the

Face of Beauty Industry

Beauty and personal care industry is close to 84 million dollars in US alone. The industry is not just huge but also very versatile. From pharmaceutical medicinal products to cosmetic products to natural products, there’s a market for everything. Like every other industry, the beauty & personal-care industry is also going through the digital & mobile evolution, and has some key takeaways for other industries as well.

Going Mobile Savvy

Beauty and personal care customers are as ‘mobile’ as any other industry. In fact according to research, customers aged 18-44 use mobile devices the most for information, reviews and opinion sharing about beauty products. Around 79 percent of customers use their smart phones to check reviews in-store.

Brands that understand the gravity of this huge number, make it a point to make mobile presence. Customer engagement on social media works best. Make it a point to be present on all major social media platforms. Also, be vigilant of both good and bad reviews being posted on the internet. Always acknowledge a customer comment made on social media. Make it a point to especially reply to bad reviews. That does the best patch-up work for a bad review. If you can humbly accept the problem and provide a solution, in many cases it works as good as a positive review, if not better.

Artificial Intelligence & Augmented Reality

Chatbots, virtual make over, simulated makeup, hybrid mobile shopping experience, virtual makeup workshops, interactive tutorials and so much more. The head of Glossier, Emily Weiss was quoted on a popular website Buzzfeed, “Luxury today is getting what you want, how you want it, when you want it, getting a very personalized experience.”

Customer Engagement

As a savvy marketer, you not only send personalized marketing communication to the customer but also foster your customers to interact with the brand. Create contests, social media campaigns, photoshoots, makeovers, training sessions and so much more to get customers engaged with the brand. 

Awesome Customer-Engagement Examples to

Draw Inspiration From

With mobiles, online platforms and digital marketing in place, mere presence across channels does not suffice for marketing. It’s a global market and the competition is so fierce that getting noticed also is a big challenge, let alone getting a piece of the market pie.

Brands need to come up with creative ways to interact and engage with their customers. Channels are just the medium. Here are some great examples of companies and campaigns that successfully created a connect with their customers reinforcing brand loyalty.

• GE launched a smart LED bulb that can be controlled remotely with the app. It’s not just the bulb, a host of devices that connect on Bluetooth and other wireless systems can be linked. Value for the customer – well not really, but can get a great connect with customers who are fond of the toys for big boys!
• Kellogg’s “From great start comes great things” campaign was a big hit with the customers. They glued a mobile call-to-actions on the cereal boxes. When customers called a pre-recorded message by a former Olympian played. For each call that was made, Kellogg donated for food for needy children. There was a great joy-of-giving feeling that worked well with the customers.
• Coffee with newspaper is an awesome example of how you can keep it simple and still get the mobile advantage. Starbucks collaborated with New York Times to bring 12 weeks of free access to NYT through Starbucks’ mobile app. NYT otherwise has its own app that has a subscription fee.
• A simple way of deriving customer engagement through mobile is by offering convenience and replacing paper or PCs with mobiles. Although its is one of the most basic form and is very common, nonetheless it works every time. Pepsi printed codes as SMS call-to-action on the soda cups sold in movie halls. This code made the customers enter sweepstakes that gave them a chance to go to the 86^th Academy Awards Show.

Here’s How You Can Get

Your App Discovered

With over a million apps in the Google Play Store and Apple App Store, having your app discovered is a challenge. For every possible requirement there are so many options available, that chances of a newly launched app getting discovered become very grim.

Here are some quick fix ways to get your app noticed.

• Sponsored presence

This is the quickest way to getting noticed. How much you need to pay will depend on the kind of category and the amount of competition. When you do a detailed analysis of ROI on paid presence, you must also note that with every install your rating and presence on the store also gets a boost. As the number of installs increase, the chances of your showing on top also increase.

• In app advertising

In-app advertising is also a great way to get noticed by users. Advertising with popular apps or social media apps gives results faster. For instance, Facebook advertising gives a lot of options to focus on your target group along with a promising window.

• Online advertising

Apart from in-app advertising, placing ads on webpages also provides great exposure to the brand. Through retargeting, you can select the kind of audience you want to focus your ad on.

• Blog

Blogs are a great way to get directly in touch with your target audience. Blogging creates a direct connection with the end users, and if your audience relate to your story, the sale is taken care of.

• Engage customers

Create fun contests, conduct surveys, incentivize social media sharing, likes etc. Social media marketing works on exponential numbers. If the campaign becomes a hit, it can go viral bringing overnight success to your app.

Video Content

A Must in Digital Marketing Age

Creating videos for marketing is not new, but it still works as good. Rather, in the digital marketing age, videos have become an excellence medium for marketing, it helps by engaging customers and building brand loyalty.

Right from advertising to explaining the product and features to the customer or creating engaging tutorials, the possibilities with videos are immense.

If you still need some convincing, here’s why you should have videos:

• Video is one of the best forms of customer interaction. It engages the customers auditory and visual senses and captures attention. Customers can instantly connect with the content in the video, and the message can be far more powerfully conveyed, than through a print ad in a banner or EDM.
• Videos help in SEO and social media marketing as well. A good video gone viral can give your brand many times the exposure that you would get through SEO marketing and social media posts.
• Videos also help increase the average time spent on the website. It betters the website rating.
• You can upload your video on various video sites like Youtube, Vimeo, Dailymotion, Metcafe, Hulu, Facebook, Live Leak, Twitch, Vine etc. and along with the perks of video marketing, enjoy backward links.

The Big, Fat Data Forage for

Mobile Marketers

Marketing has evolved leaps and bounds since the days of traditionally defining target markets. It is beyond demographics and definitely beyond macro segmentation. Those were the days when information was limited and marketers hardly knew their customers well. Most marketing was based on surveys and even on marketers’ assumption of customer profile and customer psyche.

In the digital and mobile marketing era, the trouble is that there is so much of customer information available from so many different sources, that marketers are often overwhelmed by this information, and marketing strategy on a whole seems mislaid.

How to best use customer information

The first and foremost thing marketers need to do is access what data is relevant to them and what is not. This, in itself is a mammoth of a job. For instance, all the information about customer’s whereabouts, spending habits, social circle, internet usage pattern, all of this and more is available with marketers. But so much of information does not really mean anything until someone joins the dots and creates insights that actually come in handy as knowledge-base for marketers.

Joining dots, can be a very expensive and time consuming task that a select few big organizations can achieve fully. And when customers start aggregating, the level of precision required and granularity can become quite daunting. To achieve a certain level of datamining, the systems and technology required have to be very sophisticated, and the derivation and the analysis have to be very precise. Achieving this for billions of potential customers out there can be exorbitant and daunting, both at the same time. For small entrepreneurial firms and startups, it makes sense to just focus on the data that is directly relevant. For instance, GeoQpons uses geofencing to get real-time customer location, and based on this information, the app suggests retail stores that have a sale or discount on. Moreover, based on history, the intuitive app suggests stores and merchandise based on customer liking.

Another important insight is that there are no categories. There are fluid lines that pretty much don’t exist. From elders to kids, everyone in the family is making decisions like which car to buy or where to go for holidays, and the worst part being that the marketer does not know who’s the influencer and who’s really the decision maker. So it’s not a simple demographic categorization that would work here but a geodemographic, social breadcrumbs and psychographic analysis, all put together will give some insights about whom to target and how.

Here’s How to ‘Wow’

Your App Users

How well is your app doing? Are your users engaged? How good does your app score on the customer satisfaction index? Is your app’s ‘usage’ ratio high as compared to ‘uninstall’ ratio?

While these are questions that are common in marketing parlance, the real question that actually haunts marketers is ‘how’; how to increase customer engagement, how to avoid uninstalls, how to increase app usage and finally how to ‘wow’ customers?

Although the answer to all these questions lie deep in your offering, the value preposition of your brand, here are some general tips for ‘wowing’ customers.

• Focus on the user’s onboarding experience and the initial interaction with the app. First impressions is the last impression, and it cannot be any truer in this case. Design the whole UX in a way it is simple and fast. Follow the rule of three taps. Anything the user is looking for should be found within three taps.
• Always have an answer, whatever it takes. If the user searches for an item that is not included in the app, present a page that has options of places from where the user can find a similar product.
• And do it fast. Response time in an app has to be extremely quick since app users want answers/solutions fast, if possible real-time, which is why most of them use the app in the first place.
• An app is not about features and sophisticated technology. Those things are important, but more important is the delivery. How well do you deliver solutions that the user seeks? Add the special touch of service when you present solutions to your users. Let a real person do the communication instead of automated responses, provide telephone numbers for assistance, send surprise gifts, send hand written cards, just about anything as a gesture.
• Do not shy away from refunds. By providing a refund you may lose a sale, but gain a customer or even a brand ambassador for life. It is rather intimidating how word of mouth can go viral and a single person can influence masses.  

Seven App Sins

Seven App Sins

If you are getting an app made, or working on your existing app to reduce uninstall rate or improve engagement, here’s a list of typical app mistakes that you might be making and your app suffering the fallout.

The seven deadly app sins are:

1. Your on-boarding process fails to make a connect with the user or worse, you don’t have an on-boarding process.

Your on-boarding process is the brand’s first personal rendezvous with the user, your first impression. This is also your golden opportunity to initiate the user to the brand, make her comfortable and establish a strong connection with the brand. Neat and soothing visuals, clear-cut instructions, highlighting key features and taking appropriate permissions consists of a good on-boarding experience. A great on-boarding experience will have customization of app content as per the users preference. Without establishing that connect, user might not relate to the brand as much, and if she does not understand the app the first time she uses it, there are changes might not return to the app or might not use it frequently.

2. Your app has lengthy registration/check-out process

The very raison d’etre of an app is making life simpler and easier for the user. An app that tends to complicate the registration process or the checkout process, and if the user finds it rather easier to buy the product/ register service request/ get help fro some other channel, the very rationale of having an app is lost. This is the reason many brands make users register through social ids or email ids. But again, not all users are on social media, so giving users the option to register through various channels is a wise move.

3. Your app is exclusive, not really intertwined with other channels

An app has to have a distinct personality, it cannot be a copy of the website, but the app cannot be excluded from other channels of the brand. For instance if there’s a portal for registration of local businesses, sort of digital yellow pages. If a customer posts an opening through the website, and later downloads the app, the updates for that posting should automatically reflect in the app as well. If the two platforms are not connected, why would the user return to the app?

4. You are being too pushy with Push notifications

Push notifications are a great marketing tool but used too frequently, it can be a turnoff for the user. On the other hand using too little of push can actually make your brand lose out on the opportunity to sell, directly hitting on your bottom-line. Based on an analysis of the general profile of users, their orientation, spending capacity, and analysis of individual profiles for specific likes, attention days and time, etc. can lead to a strategically calculated rate of push optimum for the brand.

5. You are stalking the user

This, of late, has become a major concern for users. Many apps have permissions to access contacts, location etc. of the user, and then use these features to send push notifications that rather scares the user away. For instance, many apps use location locator to send geofencing messages, but many users term it as stalking. There has to be a line at which brands stop eating into users’s personal space.

6. Your app has bugs

If your app doesn’t function properly, it will most likely be uninstalled. Users have very limited patience with apps. Make sure you fix all your bugs and errors before you start marketing it. Because even if you make relevant changes and relaunch it in the market, a user who has uninstalled it is very less likely to re-install it.

7. Your app fails to engage users

Engaging users is a tricky concept. It includes customization, Personalization of discounts, deals and other offerings, optimized push notifications, intuitive marketing etc. The trick is to keep the user coming back for more.

Apps combine the best of all worlds - convenience of online, Personalization of in-store and responsiveness of customer support. Optimizing all of these will ensure your app adds a strong channel that contributes to the bottom-line and brand loyalty.