Here’s How You Can Get

Your App Discovered

With over a million apps in the Google Play Store and Apple App Store, having your app discovered is a challenge. For every possible requirement there are so many options available, that chances of a newly launched app getting discovered become very grim.

Here are some quick fix ways to get your app noticed.

• Sponsored presence

This is the quickest way to getting noticed. How much you need to pay will depend on the kind of category and the amount of competition. When you do a detailed analysis of ROI on paid presence, you must also note that with every install your rating and presence on the store also gets a boost. As the number of installs increase, the chances of your showing on top also increase.

• In app advertising

In-app advertising is also a great way to get noticed by users. Advertising with popular apps or social media apps gives results faster. For instance, Facebook advertising gives a lot of options to focus on your target group along with a promising window.

• Online advertising

Apart from in-app advertising, placing ads on webpages also provides great exposure to the brand. Through retargeting, you can select the kind of audience you want to focus your ad on.

• Blog

Blogs are a great way to get directly in touch with your target audience. Blogging creates a direct connection with the end users, and if your audience relate to your story, the sale is taken care of.

• Engage customers

Create fun contests, conduct surveys, incentivize social media sharing, likes etc. Social media marketing works on exponential numbers. If the campaign becomes a hit, it can go viral bringing overnight success to your app.