Leverage Social Media to Tap

Back-to-School Market

Back-to-school shoppers are mostly students and mothers. Both the segments are highly active on social media. Especially with back-to-school shopping, most shoppers do their research, read recommendations, compare prices and look for latest trends. No wonder social media has emerged as a strong influencer for back-to-school shoppers. Moms usually look for trends and deals on Facebook, while kids more keenly follow Instagram etc. to look for trends amongst their peers.

Although, back-to-school shopping will only start after the mid of July at the earliest, this is the right time to start your social media planning, so that you can spread the work in time. Here are a few things that can inspire you to chalk you’re your social media plan for back-to-school shopping season.

·        Target moms and kids separately. Mothers may be more interested in bigger discounts and better quality, while kids might be hooked to what’s trending. Make separate campaigns for both groups keeping their preferences in mind.

·        Choose the right platforms. Moms may be looking at coupon sites, Facebook, Pinterest etc. Kids might be more interested in engaging content, that can capture their senses for the moment, so maybe a Youtube video or Instagram update or SnapChat promotions.

·        Focus on what’s important at that time; school essentials in July, fashion and accessories in August and September, winter fashion October onwards.

·      Don’t just focus on promotions and deals. Give out handy tips, planning charts, useful information, ideas etc. Most of the time stuff like this compliments the brand’s promotions. Users get familiarized and there is a certain trust also established.

Innovate. Innovate. Innovate. There is no limit to how creative and engaging your campaign can be. With technology, possibilities are immense. You just have to get very imaginative to stand out in a crowd that’s shouting deals and discounts only. Do you have a database such that you can personalize your offering? Can you add a little something extra to delight your customers? Engage your users, re-engage them. avail social media since it’s there, but do not overdo. Remember if you can go viral with a great campaign, you can also go viral with negative publicity, or hate reviews.