Marketing

It the Social Way

Not only has marketing changed, the platform of marketing is also going through tremendous changes. Online marketing is evolving to incorporate social media marketing, and social media is acquiring a whole new dimension in itself.

Facebook has acquired social media giants like Instagram, WhatsApp and lately Snapchat. Not only this, the new social video app by YouTube has also opened up new avenues for keen marketers. Find out what’s new in the social space and how you can make most of it.

Facebook Messenger Day

Messenger Day is like Snapchat. The images or videos that are posted on Facebook Messenger Day, will be live for 24 hours only and then will disappear. These messages can be viewed by the audience you choose to show the message to.

The best part about Messenger Day is Facebook is not positioning it as a board where you could post what you’ve done or what you’re doing; Facebook is positioning Messenger Day as a planner for one day in advance, where you can post what you are going to do. This gives marketers the window to help people make plans for the next day. Marketers can send special offers, discounts or even event information to their customer base.

Facebook Stories is again pretty much the same thing, just that Stories lets you share

Facebook Videos

According to a research by Quintly, native videos on Facebook are shared above one thousand percent as compared to any other formats. This is followed by YouTube followed by Vimeo and then others.

Marketers need to understand the power of Facebook videos and create videos that have fun, imaginative or genuinely informative content, for such videos have a better chance of going live.

Instagram’s ‘Suggestions’

Instagram has introduced the feature ‘Suggestions For You’ which provides link suggestions based on your social network, ‘liked’ posts etc. The feature is great news for marketers that are active on the platform, because this will add to the exposure to friends of friends and so on.

WhatsApp’s Broadcast List

Unlike a WhatsApp group, the WhatsApp broadcast list allows businesses to create a list and with a single tap, send one-on-one messages to the entire list. Most people quit WhatsApp groups instantly if it is a marketing related group but with the broadcast list the message goes as a personal message. This comes in handy for sending subtle promotional messages to your friends and people in your personal circle.

YouTube’s Uptime

YouTube’s social media app allows users to watch YouTube videos in group messages with friends. Users can comment or interact real-time while watching videos, pretty much like Facebook Live. This feature is not yet out for everyone and on all devices, but nonetheless, it’s being tested.

Marketers can get full advantage of interactive videos for their broadcasting events, interviews, behind-the-scene videos, new product teasers etc.