Go Local Mobile!

Go Local Mobile!

If you have a business that caters to local market and you don’t intend to go global, you might have a valid argument for not having a mobile strategy. But what if your mobile strategy could get you a better grip on the local market itself? Now that’s a great argument too.

Here’s how local businesses can get a better grip on the local market growing their business in lesser spend than in traditional advertising.

Encash the ‘Mobile Moment’

Mobile moment is the exact moment when someone looks in to their mobile for something they need in that very moment. This could be some information, some place to eat, something they purchase, a song, a movie, or anything that your mobile can provide. By advertising in the relevant places with online banners and ads, you can encash on the mobile moment. Consider this use case; Alex was looking for pet food on his mobile phone. He saw an ad on Facebook about this pet store that has pet food, pet grooming services and vet services, plus it’s local. Bingo, Alex found exactly what he was looking for and by being in the right place at the right time, the store could encash on the mobile moment.

Good places to start with would be social media, advertising for local markets on social media, advertising on apps that provide geo-based advertising.

Encash on Your Mobile Presence

Mobile presence does not necessarily mean an app. While an app gives an added advantage, a responsive or mobile website does it as good if not better. Search engines are biased towards businesses that have mobile presence. When a user searches for something on the search engine, the search engine algorithm filters results by GPS location and, by mobile presence. So, if your business has mobile presence, you have a fair chance of having your listing placed ahead of someone who doesn’t. fair and square.

Have a responsive or a mobile website. Again, social media presence will give added advantage. Do get listed on all yellow-pages like listings popular in your area. You might even consider sponsored search results or Pay-Per-Click (PPC) advertising.