Did Your App Just Get Uninstalled? Ouch!

You meticulously planned the app, got it created, chalked out a marketing plan that would make your app stand out amongst million others, incentivized users to download it, and boom, next thing you know is a chunk of users uninstalled it already…ouch! That must hurt. If it happened to you, here are some insight into what users expect from an app, and why they uninstall it. this should give you a fair platform to start your analysis and get back in the game.

According to a market research conducted by Survata, 71 percent of respondents, aged between 18 to 44, feel that tangible rewards was one of the most motivating factors leading to downloads. That said, retention also is dependent on benefits, but more than benefits, it is about performance.

When a user downloads an app, there’s brand promise, performance promise and value promise that user believes in, and downloads. To be able to engage its users, the app needs to be able to live up to that promise. If it fails in meeting expectations, users stop trusting it and uninstall it. For instance, for a retail app that promises to provide convenience and variety, but has a rather complicated navigation and limited stock, fails its users’ expectations and subsequently users uninstall it.

Another important factor is technical excellence. Users expect apps to be technically perfect, that’s the point of having an app in the first place. If your app crashes or freezes, users will uninstall it.

Last but not the least, you need to give your users reasons to come back to the app again and again. If you cannot bring your users back to the app, your app will become redundant to the user and will be uninstalled.

App users are fickle. Your marketing needs to be sharp, focused and agile. You need to race ahead of the users’ minds to be able to stay in the game.