iMessage:

A New Paradigm in Mobile Marketing

Apple’s iMessage announcement has taken the world by storm. It takes mobile texting to a whole new level, and for mobile marketing, it’s a game changer. iMessage would dissolve all the boundaries of messaging, app marketing and social media, placing the power of mobile marketing directly in the hands of the brand. brands will be able to communicate with the consumer one on one, not through a platform.

Here’s a quick roundup on the updates from Apple:

iMessage platform open to third party apps

Apple has opened its iMessage platform to developers. This means that users will have access to unlimited set of apps, and brands will be able to connect to the end user on a one-on-one basis. Suppose a user is chatting with a friend and tells her about a lip-smacking burger she had, and forwards the link from where she bought it, the friend can actually visit the page, check out the details and order the burger, without even leaving the conversation. The possibilities are endless.

Rich media messaging

This is a whole different level of rich media messaging. Simple drag and drop for images, edit or dress-up images as you send them, predictive emojis that automatically (with manual control, of course) replace text with emojis and so much more.

Even videos and website links would be accessible instantly without having to leave the conversation. For brands, this is huge. If a user likes a product and shares the link, other users, (with whom the link is shared) can directly purchase the product right within the application, without leaving the conversation.

Siri goes beyond iOS

Siri would be enabled to interact with third party applications like Facebook Messenger, WhatsApp, Kik, WeChat and more. Users will be able to give voice commands on these applications as well.

All of this indicates that chatbots on IM is perhaps going to be one of the most powerful marketing channel in the years to come. Brands need to get ready with presence on other social platforms such iMessage advancement would just come as organic growth. Brands also need to start working on finding innovative and interesting ways to get in touch with user to give enriching, rich experiences through personalized marketing.

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