Back-To-School Shopping:

How to En-cash on the Huge Market

Time of the year again when compulsive shopping presents a huge opportunity to retailers across America. While you were planning your back-to-school promotions, chances are your competitors were planning it bigger. So if you are re-working the promotion plan, here are a few tips to help you boost your sales this season and get some prep done before the holiday season.

Go mobile

If you have a website, and are promoting and selling through your online channel, it’s not enough. You need to be where your customers are, and every one is on mobile these days including your customers and competitors. If you have an app, great. If not, have a mobile friendly website. Local businesses can also advertise on mobile apps which can get good publicity.

Go social

Social media marketing can take some time. Although there are some examples out there, but overnight-million-likes stories are still a numbered few. Take the shortcut while its available, use a paid promotion campaign to promote your account. When you have a considerable number of followers, don’t get down to brazen sales tactics. Instead gain popularity amongst your followers by providing useful content like shopping lists or savings schemes.

Facebook presence is essential and any promotion on Facebook will give you the best ROI, but find creative ways to start promoting on Snapchat and Instagram too.

Retargeting advertising can be very fruitful too. Since you know the customer is looking for the product, presenting a great offer can often result into sales.

Promoting on social media has ancillary benefits like creating a community that is all eyes and ears to your brand. Every time you launch a promotion, you will just need to augment on your present promotion. This will have a great lasting effect for years to come.

Go viral

The best marketing is the one where you do not need to market your product at all, your customers do it for you. Create interesting contests, give free giveaways, and brand ambassador benefits that are hard to refuse. People like free stuff. Make it look classy, and you’ll have a whole lot of your customers doing your marketing for you.

Need help with mobile promotions? Contact us at support@xymob.com and we will help you with more ideas and creative campaigns to promote your brand via mobile marketing. .