Buckle-up for The Holiday Season 2016

Buckle-up for The Holiday Season 2016

August is almost over. Come autumn and its going to be Holiday mood all over. People start shopping for home stuff, accessories, winter wear, Holiday apparel and so much more. The gifts may come in later, but a lot of shopping will start as autumn sets in. This is a great time to start marketing preparation for the holiday season. Here’s a quick list of things businesses need to do to be ready for the upcoming holiday season.

• Get an app now. If you are planning on creating an app for your business, the time is now. A lot of people tend to avoid traffic and holiday rush, and mobile shopping numbers and percentage soars every year over the previous.
• Go social. Get active on social networking sites. Plan social campaigns that attract customers to your site. Even paid ads on Facebook give real good value in terms of ROI. The objective here is to be seen, be heard.
• Start creating campaigns around Holiday trends. Check out the winter colors for the season, the latest home and fashion designs and create your campaigns around them.
• Offer more than just discounts. Support a community cause and get people’s attention to it. If your cause is something people relate to, you can look at a successful shopping season.
• Engage people. Create polls, surveys, competitions and other innovative and fun stuff to engage your audience. The aim is to get people’s attention, and then you can tell them about your wonderful Holiday collection and start marketing. But to get started on that, first engage with the human side of the brand.
• Start promoting your business in other apps. For instance, InstaTeam app has a section that promotes local businesses. Getting listed in such platforms provides grater exposure.
• Get personal and real. Personalized marketing is going to be huge. Align your channels, online, in-store, customer support and all. Create customer profiles. Send personalized letters or cards wishing your customers ‘Happy Holidays’ along with personalized discount coupons.