How to Effectively Use Podcasts for Marketing

How to Effectively Use Podcasts for Marketing

Don’t have a Podcast yet? Well, have one!

Podcasts are on the fast lane to becoming the preferred medium for the audience world-wide. And that is an opportunity you don’t want to miss out on as a marketer. What could be better than getting your brand loyal followers who listen, the next level in invitation marketing.

Here’s how a Podcast can add value to your business:

• Engage audience (through an added and different medium)
• Building upon customer loyalty
• Announcing news and updates about your products to your customers
• Creating a personality with opinions, values and emotions around your brand
• It may also help in your search engine rankings! Well not directly but you could always use the link of your Podcast to post on various sites, including social media, which can help get visibility both in the audience and in the search engines. And the way Google’s algorithm changes to incorporate user preferences, you never know there might be a way Google might add brownie points to Podcasts as well.

How to get started?
Well, it’s easy. All you need to do is record. You can do the recording on a free tool available on the Internet like Audacity or Garage Band (for Mac users). You would need a head phone, a microphone for recording and the recording and audio editing software.

Recording is the simpler part. The tougher question is what would you say? You need to have a topic that has longevity, like a series that can be made, and you need to have a detailed write-up on the topic.

Here’s a little help to get you started with the topic:

• You could talk about the latest news and updates in your industry. For instance, if you are in the business of apparel, you could talk about latest in the fashion industry.
• Subject expertise.
• Interviews
• Stuff you write about in your blogs

After you figure put the topic, writing a script won’t be that difficult. And you don’t have to get it right in one take. You can always re-do it till you are satisfied.

Once your recording is through, you could either host it on your own website or you could host it on an external platform like SoundCloud, Podomatic, PodBean etc. Its actually like a blog, only audio. So all you need to do is establish a connect with your audience and stick to it.

You have more ideas on Podcast marketing? Share with us in the comments below. We’d be delighted to know about your experiences.