Amazing Ways to Use Geofencing to Engage Customers

Amazing Ways to Use Geofencing to Engage Customers

Geofencing is a great tool for app owners for one-to-one personalized marketing. The idea of location tracking was initially intimidating for users but with the convenience Geofencing brings to the customers, it has fast gained trust and dependability. New to a place and looking for a good eatery? Need to find a particular location? Looking for a cab? Geofencing has answers to the most basic problems of people.

It can be an incredibly important function in an app. And companies can leverage Geofencing to actually engage users. To give you a heads on, here are a few examples of some really great ways companies have used Geofencing to engage users.

• Friendly reminder to bring back customers – As a user walked by Sephora in Boston, she received a push notification from Sephora about the gift cards she had received and totally forgotten about. The user was overwhelmed and started shopping regularly at Sephora.


• Routine and event reminders – Apple has an amazing geofencing feature that clubs with the calendar, and just like a personal assistant, keeps your life on tract. If there’s a birthday party you have to attend and you are passing by Macy’s or some other store likely to have gifts, Apple will gently remind you to pick up the birthday gift.


• Reminders for making use of sale, discounts and offers – GeoQpons is one of the most amazing apps with this feature. If you walk past or are in close proximity of a store that has a sale, an offer or discounts going on, you get a push notification, telling you about the sale and also giving you e-coupons to get further discounts. Wouldn’t you just love that!

There can be many interesting ways to engage customers though location detection. But one important thing to be taken care is that companies need to use the feature in a way it seems helping and not invasive. There is a very fine between personalization and breach of privacy.

Got any question about Geofencing or use of Geofencing in your app? Leave a question in the comments below and we would be glad to answer.