Social Media Campaign Ideas for Valentine’s Day

Social Media Campaign Ideas for Valentine’s Day

After Holidays, Valentine’s Day is the next big opportunity for retailers. If you were too busy winding up the Holiday sale and had no time to plan your Valentine’s Day social media campaign, here are a few tips to get you started.

• Give ideas
  Everyone loves free ideas. That’s the whole idea behind Pinterest. Love quotes, gifting ideas, unique celebration ideas, things to do etc. Make sure you upload it on your Facebook page and all your other social media accounts.


• Freebies
  Send some token of appreciation to your customers or even better, offer to send it on their behalf to their beloved. For instance, if the customer has brought a gift from your store, send along paper-cut hearts with love quotes that the customer can use on the gift or for decoration.


• Contests/events
  People love contests, especially if they are interesting. Think of a creative contest or event idea like weirdest V Day photos or secret valentine for singles (kind of like a blind date). You can also organize a themed Valentine’s day party.


• Think up of Pinterest and Instagram campaigns. These would majorly involve photographs. You can also have your customers share their special or funny photographs like “I loved this V Day gift” or “V day desserts” or “V Day with friends”. These pics can be shared on social media. 


• Many customers see this day as overly commercialized and overhyped. In order to stand out in their campaigns, and cater to this niche, many brands dare to be different by endorsing anti-valentine’s day campaigns. Planned well, these campaigns can be as successful as Valentine’s Day campaigns.