New Year Resolutions

For Mobile Marketers

At the pace at which mobile marketing changes, it’s hard to say if just a year has passed or a whole decade has passed. Whatever time has passed, it has brought to us the experience and learning for a new, improved tomorrow. Learning from 2016, here are some new year resolutions for mobile markets to ensure a more value yielding 2017.

• Don’t invade personal space in the name of personalization.

Personalization is one of the biggest boons for marketers. The level of customer attention and engagement that can be achieved through personalization is great. But there’s a very fine line between personalization and invasion of privacy, and marketers need to understand that. For instance, a man’s wife learned from the ads that popped up on his laptop that he had just purchased an expensive necklace that wasn’t for her. Now that’s creepy.


• Don’t push the customer to the edge with push notifications

Push notifications are a great way of getting in touch with the customer in permission marketing. But brands need to work out good timing and frequency to send push notifications. If you keep swamping the customers’ mobiles with push notifications, chances are most customers would block you out. Similarly, you need to consider a good time to send your message. “Too eager” or “what good is it now”, both can be disastrous situations.


•  Be creative, be original

An original idea is the best idea. This is the Internet age. While you surf the Internet and fish out this great idea, chances are that your customers also surf the Internet and already know where you come from. Don’t stick to clichés. Try new things. If those ideas really gel with the soul of your brand, you will find takers for it.


• Look out for long lasting relationships 

Marketers need to work on customer retention more than customer acquisition. It is the same old 80:20 rule that applies to mobile marketing also. It would require working for the best interest of your customer. It has to be the fine blend of personalization, engagement, notifications and one-to-one marketing, mixed in the right proportions of course!