Social Media Campaign Ideas for Valentine’s Day

Social Media Campaign Ideas for Valentine’s Day

After Holidays, Valentine’s Day is the next big opportunity for retailers. If you were too busy winding up the Holiday sale and had no time to plan your Valentine’s Day social media campaign, here are a few tips to get you started.

• Give ideas
  Everyone loves free ideas. That’s the whole idea behind Pinterest. Love quotes, gifting ideas, unique celebration ideas, things to do etc. Make sure you upload it on your Facebook page and all your other social media accounts.


• Freebies
  Send some token of appreciation to your customers or even better, offer to send it on their behalf to their beloved. For instance, if the customer has brought a gift from your store, send along paper-cut hearts with love quotes that the customer can use on the gift or for decoration.


• Contests/events
  People love contests, especially if they are interesting. Think of a creative contest or event idea like weirdest V Day photos or secret valentine for singles (kind of like a blind date). You can also organize a themed Valentine’s day party.


• Think up of Pinterest and Instagram campaigns. These would majorly involve photographs. You can also have your customers share their special or funny photographs like “I loved this V Day gift” or “V day desserts” or “V Day with friends”. These pics can be shared on social media. 


• Many customers see this day as overly commercialized and overhyped. In order to stand out in their campaigns, and cater to this niche, many brands dare to be different by endorsing anti-valentine’s day campaigns. Planned well, these campaigns can be as successful as Valentine’s Day campaigns. 

New Year Resolutions

For Mobile Marketers

At the pace at which mobile marketing changes, it’s hard to say if just a year has passed or a whole decade has passed. Whatever time has passed, it has brought to us the experience and learning for a new, improved tomorrow. Learning from 2016, here are some new year resolutions for mobile markets to ensure a more value yielding 2017.

• Don’t invade personal space in the name of personalization.

Personalization is one of the biggest boons for marketers. The level of customer attention and engagement that can be achieved through personalization is great. But there’s a very fine line between personalization and invasion of privacy, and marketers need to understand that. For instance, a man’s wife learned from the ads that popped up on his laptop that he had just purchased an expensive necklace that wasn’t for her. Now that’s creepy.


• Don’t push the customer to the edge with push notifications

Push notifications are a great way of getting in touch with the customer in permission marketing. But brands need to work out good timing and frequency to send push notifications. If you keep swamping the customers’ mobiles with push notifications, chances are most customers would block you out. Similarly, you need to consider a good time to send your message. “Too eager” or “what good is it now”, both can be disastrous situations.


•  Be creative, be original

An original idea is the best idea. This is the Internet age. While you surf the Internet and fish out this great idea, chances are that your customers also surf the Internet and already know where you come from. Don’t stick to clichés. Try new things. If those ideas really gel with the soul of your brand, you will find takers for it.


• Look out for long lasting relationships 

Marketers need to work on customer retention more than customer acquisition. It is the same old 80:20 rule that applies to mobile marketing also. It would require working for the best interest of your customer. It has to be the fine blend of personalization, engagement, notifications and one-to-one marketing, mixed in the right proportions of course!

2016’s Hottest

  Free Android Apps

With millions of Android apps on the Google Play Store, it’s pretty easy to get lost in the sea. Don’t worry, we’ve done the fishing, sorting and sampling for you; and have served some of the hottest apps of 2016 here on a platter for you.

Here are awesome apps of 2016 you wouldn’t want to miss:

Periscope

https://play.google.com/store/apps/details?id=tv.periscope.android&hl=en

Live video streaming app that allows you to share your experiences as they are happening. You can also check out other streams, follow streamers, watch people live shopping, celebrating, exploring a new city, trying a new dish and so do much more from across the world.

Prisma

https://play.google.com/store/apps/details?id=com.neuralprisma

Prima is by far one of the most interesting photography apps that we’ve come across. Prisma is not just another photography app, it uses AI and converts pictures into modern art. The results are amazing. Although, on the flip side, it might be a little complicated to use, but in the end the artwork is so worth it.

Vine

https://play.google.com/store/apps/details?id=co.vine.android&hl=en
 
As 140 characters of Twitter weren’t short enough, Vine comes up with this idea of 6-second videos. To begin with you’d wonder as to what is 6-seconds like, but Vine actually surprises you with its 6-second wonders. Watch, you might just get hooked to it.

Pocket

https://play.google.com/store/apps/details?id=com.ideashower.readitlater.pro&hl=en

Are you travelling? Or have limited access to WiFi for some reason? You might want to read an article or watch a video later but then you might not have internet connection. Pocket is the answer to your need. Just pocket the article you’d want to read or the video you’d want to watch, and easily get access to your article or video later, even if there’s no internet connection.

Zedge

https://play.google.com/store/apps/details?id=net.zedge.android

Zedge is treasure house of wallpapers, ringtones, alarm tones and other notification tones. The huge variety is huge and very well organized. It’s easy to use and given the vast inventory, you can end up spending hours on the app.

Mobile Security and Antivirus by Avast

https://play.google.com/store/apps/details?id=com.avast.android.mobilesecurity&hl=en

Avast has given one of the best antivirus software for PC in the past. Coming from that strong background, Avast’s Android Security and Antivirus app provides comprehensive protection for your Android devices. For those who are looking for added coverage, there are pretty awesome features available through in-app purchases.

Spotify

https://play.google.com/store/apps/details?id=com.spotify.music&hl=en

Music app with everything you need in your music app from albums, artists, playlists, create-your-own playlist, download music and so on. For a premium version get rid of the annoying ads.

Zombies Run

https://play.google.com/store/apps/details?id=com.sixtostart.zombiesrunclient&hl=en

Exercising does not have to be boring and this app ensures it’s not. Let virtual zombies chase you with their grunting, rattling, groaning, all of it getting closer to you as you run for your life. The app adjusts to your speed even if you are walking or running on the treadmill. There’s so much more to the app, just get into the adventure audio game as you do your daily run.

Charity Miles

https://play.google.com/store/apps/details?id=com.charitymilescm.android&hl=en_GB

For every mile you run, you are not only doing good to your own body, but also to some needy soul out there. You choose a charity, and for every mile you run, a certain predetermined amount will be paid to the charity of your choice. Here’s an incentive good enough to wake you up and get running every morning.