The 3-Step Marketing for Holidays 2016

The 3-Step Marketing for Holidays 2016

Our lifestyles are getting increasingly mobile. Whether its checking emails or surfing for information or keeping in touch with friends on social media, or shopping, mobile has become the preferred device.

As shoppers get hooked to their devices, retailers have a newfangled territory to tread on. The domain has changed but rules remain the same.

Visual Merchandising

In mobile shopping parlance, it would actually be audio-visual merchandising. Videos are a great way to attract customers and one of the best forms of customer engagement.
Here’s how retailers can execute videos:

• Gift buying guides
• Life hacks
• “How to” videos
• Witty or humorous advertisements

Upload these videos on You Tube, your website and social media of course. The more domains you upload it on, the more exposure your campaign gets.

Linking back

Once these videos get customer attention, it’s time to bring them back to our products. It is highly recommended that you have a clutter-free home page and the navigation is simple and fuss-free. Your catalog pages should display a range of products in a neat arrangement and the customer should be able to buy the desired product in just 4-5 taps. You would have to create broader categories and provide relevant filter options.

Selling

When users have finally selected their products, a smooth checkout experience would be the key to finally making the sale. The checkout should be simple and ideally done in 3-4 taps. Demanding for a lot of information, asking users to sign up first, making the payment process lengthy, these are some of the pitfalls that make customers abandon their carts at checkout. Fast and hassle free checkout are one of the most important factors of online sales or mobile sales.

Once you’ve followed these steps and made a sale, you need to ensure there is hassle free delivery. And if all goes well, you’ve earned yourself a loyal customer.