Social Media Marketing for Beginners

Social Media Marketing for Beginners

Social media is not just another medium for friends to hangout. Social media has become a powerful platform that allows customers to interact with brands, share their experiences with the whole world and recommend or reject brands. Social media is where opinions matter, and can make or destroy a brand. As a business, big or small, you cannot overlook social media. There are millions of people using social media, and if you do not engage your customers, your competitor will.
Here are some tips to help you get started on your social media marketing journey.

• Have a plan

Like any strategic business function, social media marketing needs a plan too. Randomly creating Facebook, Twitter and other social media accounts and posting content arbitrarily would not yield desired results. On the contrary, your users may be put off if your content is not engaging or inconsistent.


• Chalk out social media sites and where you need your brand’s presence. You can choose to be present in all the places but then it would mean tailoring content for each platform specifically.
• Outline the following for each of the platforms you wish to be present on:
• Target group (their persona, age group, likes etc.)
• SMM objective (what do you want from your Social Media Marketing initiative; sales, customer engagement, customer loyalty etc.?)
• What would the content be like? (Informative blogpost, deals and discount links, product catalog, infographic, video, podcast or something else?)
• Postings schedule (like a planned calendar, new postings at planned intervals, special postings on Holidays and special days etc.)



• A picture is worth a thousand words (and a thousand likes too!)

Whatever you content type be, try and make visually appealing. Users on the internet are impatient. You need to focus on getting immediate attention which is more likely possible with an attractive pic than a long text post.


• Mine Social Media groups to get more followers/friends

Social media groups such as Twitter groups, Facebook groups etc. bring together people sharing a common interest or a common platform of sorts. You need to check out the groups that fit in your customers’ profile and lure them to be your brand’s fans.


• Bring in content variety

Do not stick to a single media type. Include different content formats such blog posts, pictures, quotes, infographics, videos etc. 

• Acknowledge every customer

Make it a point to reply to every comment, feedback or criticism your customers put up on the Internet for you. This is where brands can actually be personalities bringing in the human touch.

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