Practical Mobile Marketing

Practical Mobile Marketing

Creating an App? Here are a few things that will help you make an app that actually engages users and doesn’t just sit in their phones never being used or worse, uninstalled.
If you already have an app, this article will help you get it right and become a total hit with the users.

• Great On-Boarding Experience – On boarding is not just initiating your app, but also reiterates to the user why she should use the app. To get the onboarding right, the key is ‘keeping it simple’. Create neat graphics with very simple introduction to your app.  Show app value to the user here.
DONTS -

• Very bright colors
• Busy design
• Big words, ornamental language



• Permissions – With television, radio, even your laptop being bombarded with advertising and marketing noise, phones become one gadget that still leave some control with users. People do not want to be swamped with messages or notifications. So the right time to ask for permissions (especially for notifications) is after a great onboarding experience, show value to the user and then seek permission. For instance, a shopping app can say, “We bring you offers and discounts from across brands and stores. When we find a great offer do you wish to be updated?”, or maybe for a geofencing feature, the app can ask, “We’ll let you know about great deals in your vicinity based on your current location. Do you wish to be notified?” These are examples. There can be numerous innovative ways of seeking permissions from users. Get creative.



• App Engagement – There can be various occasions to engage users. Well timed and meticulously personalized notifications with specific CTA can actually go beyond just engaging users, they can actually add to the bottom line.


• In-app alerts –  Shopping app – Entice to get extra discounts or introduce a personalized discount offer (this can be based on purchase history) Gaming app – Asking users to purchase more lives, more power etc.
• Push notifications –  Shopping app – Alerting discounts or fresh stock added Reminders for birthdays, events marked in the calendar or important occasions  Reminders for important information such as flight boarding date & time, hotel reservation dates, check-in and check-out times Order update, delivery date and time update Sorry, you’ve missed on some great deals – messages Breaking news – this should be relevant to the users’ preferences, digital footprint or data profiling.