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Mobile Marketing Trends to Watch out for in 2016

Mobile continues to be marketing’s blue-eyed-boy; a trend that carries forward from 2015 and before that. Mobile shopping has caught up fast but nevertheless it’s steady. Taking a cue from how mobile commerce has evolved over the years and the latest technology innovations that are coming up every day, here are a few mobile marketing trends that will dominate the market in 2016.

Really Mobile

So, while the trend remains to be “mobile-centric”, shopping would not be restricted to smart phones or tabs only. Mobile commerce will include a whole gamut of mobile devices or personal devices that are with us, on the go. Some gadgets that would contribute significantly to mobile commerce are: smart watches, iBeacons or any other wearables.

Payment Gateways

Payment gateway is the latest trend most retailers are trying to catch on. So if a person surfs some merchandise on her smart phone and then has to go to the desktop computer just to make payment, as a retailer you have most likely lost them.

iBeacons

iBeacon make a great marketing tool when combined with mobile apps. Geofencing, instant notifications of customized offers and discounts, new stocks added intimation and so much more.

Omnicahnnel

As customers find new ways to communicate about their products, they need to understand that this isn’t about just-communication they are talking about. A person might look for a product through one medium and but it on the other. From surfing to purchasing, there are important touch points that connect. This chain of touch points mustn’t be broken. Because much before you loose your customer, competition has her.

Customer Engagement

Whether its mobile retail, information website or social media platform, brands would be required to engage and interact with their customers rather than just do one-way marketing. Brands that engage customers also enjoy a rather loyal customer base as compared to customers that do not connect with the brand.