Deeplinks

Understanding & Implementing Deeplinks.

The Issue

There’s an app installed on your mobile phone. While checking your email you notice that there’s an email from the service provider of that app. You click on the link in the email and the browser opens a login page. If the app already exists on your mobile phone, shouldn’t the link connect you to the app instead of taking you through the login process again?

The Reason

Although everything Internet might seem pretty much the same but mobile web and mobile apps are worlds apart. The HTML/HTTP URL does not work on the apps. Because apps are dedicated independent programs, the web links cannot communicate from inside of the program.

The solution

Deep Linking is a technology that links the two worlds, mobile app and mobile web, allowing standard web links (HTTP) to open specific sections in the app. Deep Linking allows enriched app experiences. Deep Linking links all digital marketing with the app, app to app, ad to app, SMS to app, QR to app, Email to app, web to app and social media to app.

Deep Linking opens doors to a whole world of digital marketing opportunities. This also opens a whole new world of personalized customer service. It becomes easier to tap surfing pattern and consumer behavior across platforms.