Facebook Marketing

Leveraging Facebook As A Platform To Market Your App

Talking of marketing a product, especially a digital or mobile product, you just cannot ignore Facebook. Facebook is big. If you are figuring out where to find your target audience, chances of finding them on Facebook are more then finding them elsewhere. Facebook is that big. And with the right campaign and advertising you’ll be able to drive really big volumes of quality users in a short period of time.

The starting point of a Facebook campaign is accessing information and utilizing that information. The thing with Facebook is that it has information, a lot of information about people. For instance you can have assess your own profile on Facebook. How much information you have put in there – your name, age, where you live, where you studied, which place you like going out to, what are your interests, your likes, your friends, your social circle and what not. That really is a lot of information. So the first step really is identifying or defining relevant information and accessing it.

Once you have the relevant information in hand, you will see interesting patterns in for of optimization opportunities that exist. Customize your optimization on for say a certain age group in a certain region having certain interests. Now that is really being focused. And the interesting part is that there can be multiple campaigns that can be tailored for each optimization category, and you can now witness numerous new opportunities created for getting to your customers. But before getting all jubilant about your little new discovery, you need to choose your campaigns based ROI. If there’s this great campaign but the turnaround ratio is not good, part with it. So pick and choose your campaigns or optimizations based on value, rather than choosing your campaigns based on creative excellence.

LinkedIn started off as a social network for professionals, allowing them to host their resumes online. These professionals were keen on job opportunities and have professional recommendations from their contacts. But it has eventually evolved as a professional contact relationship management for individuals. This is the mammoth of a change or differential advantage LinkedIn has achieved which makes it the success story it is today.

One thing to be noted here is that as compared to other campaigns on the Internet, Facebook might be the costliest. But when you run your pivot campaigns, you will notice the conversion ratio of Facebook is more than the other campaigns. Hence the overall value will be more. But for some reason, say your target audience or your product, a Facebook campaign does not hold good on the ROI maybe Facebook is not it.

With Facebook and other social media marketing the scale is huge, it’s faster and obviously has lesser costs as compared to the conventional marketing. It’s definitely worth the try.

Learning From LinkedIn

Learning From LinkedIn

Not long ago did this company start off like any other, with bottlenecks and struggle, has today become not just a knockout success but also a global phenomenon in itself. LinkedIn story has of late been a subject of study for business students across the globe and of course the curious entrepreneur who is keen to draw a lesson or two from LinkedIn’s success. Here is an overview of how LinkedIn made it big, that big.

LinkedIn started in 2002, the age of MySpace and Friendster. The next big thing, Facebook had also entered the scene and was making in-roads real quick. Yet another social networking site would have more or less ended as an also-ran. But LinkedIn’s vision was clear, they were looking at being more than just cool-place-to-be, LinkedIn was being launched as the big network for jobs. The vision was huge, being established as the resource hub of years of professional network of working professionals.

In the initial few years, the founders of LinkedIn moved very cautiously to ensure that the system worked. For the system to work, like any other social networking site, ‘critical mass’ was needed. The first million users were the toughest. Until then, LinkedIn was not even working on a revenue model. And once the critical mass was in place, a lot of moneymaking options opened up for LinkedIn. LinkedIn jobs, LinkedInsight, subscription program and of course advertising made for LinkedIn’s revenue stream. A revenue stream, as different and as robust as LinkedIn’s, could only create the history LinkedIn’s created.

LinkedIn started off as a social network for professionals, allowing them to host their resumes online. These professionals were keen on job opportunities and have professional recommendations from their contacts. But it has eventually evolved as a professional contact relationship management for individuals. This is the mammoth of a change or differential advantage LinkedIn has achieved which makes it the success story it is today.